BetOnline is launching a new service for betting on football matches in the United Kingdom.
BetOnline said it will launch at 1pm on Tuesday morning (local time) to allow users to bet on matches across the English Premier League, the Scottish Premier League and the Welsh Premiership.
The betting service is intended to be an alternative to the popular “online bookmakers” such as Ladbrokes, with BetOnline saying it is not a “bookmaker” or “sportsbook”.
“The goal is to provide an alternative service to the online bookmakers which is more convenient for customers,” the company said in a statement.
BetOnline will be able to offer the betting service at a lower rate than some online bookies.
It will cost £2.99 a week for one week, £4.99 for two weeks and £9.99 per day, it said.
Online bookmakers such as Sportsbook and Bookies were banned from offering betting on Irish rugby league until the summer.
Online Bookmakers have also come under fire from the government in recent weeks for charging customers for betting.
In October, the European Commission ruled that “anybody who wants to use an online betting service in the European Union has to charge for the service and it has to be regulated and controlled”.
Online bookies, which are regulated by the EU, are banned from gambling on Irish sport until the end of 2019.